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Garmin challenges TomTom with $3.3 billion bid for Tele Atlas

Darren Murph
October 31, 2007
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Man, it must feel mighty fantastic to be Tele Atlas right about now. Not even a month after TomTom finalized a whopping $2.5 billion offer to take the map maker over, Garmin -- which currently relies on NAVTEQ maps -- has come out swinging with a staggering $3.3 billion bid of its own. As expected, Tele Atlas is now taking a good hard look at both offers and examining its options, and some analysts are even suggesting that a bidding war could take the figure even higher. 'Course, such a conjecture is easy to make when TomTom has already proclaimed that it would reply in some way "in the near future." Bust out the blank checks -- this one could get ugly (or very pretty, if you're a Tele Atlas shareholder).

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