New York Giants star to promote PSP in new campaign
Michael Strahan from the New York Giants will star in a brand new "Dude, get your own" PSP ad. Yes, the officially-titled "Annoying Guy" will also be featured in the promo. The TV spot will run from now until December and will air on shows such as NFL on FOX and CBS, Conan O'Brien, Saturday Night Live, Family Guy, South Park, SportsCenter, Adult Swim and more.
"Using Michael Strahan in the title spot helps us convey the message that PSP is one of the most aspirational entertainment devices out there," said Peter Dille, senior vice president, marketing and PLAYSTATION(R)Network, SCEA. "We know that celebrities and athletes are on the road a lot and travel with their PSPs. Michael and a number of his teammates are big fans of PSP so it was a natural tie-in to include him in the campaign."
"I love playing my PSP and getting to work with these guys for the advertising campaign has been a lot of fun," said Strahan. "With my busy travel schedule during the season, the new PSP is a perfect companion for long road trips and allows me to play against my teammates in online matches when we are together or even across the country."
[Via press release]
