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Further evidence for iTunes video rentals

Evan DiBiase has posted more evidence for upcoming iTunes video rentals. After the recent iTunes 7.5 upgrade he examined the new binary to find what strings had been added. What he found sure looks like video rentals and, possibly, Video on Demand. New strings include: rental-content, rental-bag, getvodaccountselectionlist, GET VOD ACCOUNT SELECTION LIST and supportsRentals among others.