Advertising Age reports Sony Computer Entertainment of America kicked their ad agency of 13 years to the curb yesterday. TBWA/Chiat/Day was eliminated
from the review of the $150 million PlayStation account. After all the numerous incidents
over the years and the disastrous PS3 launch ads
, the company finally turned things around
for this holiday season. Looks like it was a day late and $150 million dollars short.
There's still some questions that'll probably be clarified when an official announcement of the new ad agency is made. For example, all information on the issue speaks directly to Sony America, however TBWA is also responsible for the twisted
, and sometimes racist
, European ads as well. Sony has yet to comment.