Deutsch wins PlayStation advertising account

After having divorced itself from their 13-year advertising company TBWA/Chiat/Day, Sony Computer Entertainment America has now decided who to hand the $150 million advertising account to. Pitchers for the account included Publicis & Hal Riney, Publicis West, Grey, Deautsh, Young & Rubicam and JWT with Deutsch being the eventual winner. As a result, don't expect to see too many PS3 octopus adverts as we venture further into the new year.

While this appears to be an America only deal, TBWA are still, as far as we know, in possession of the European advertising account. Hopefully SCEE will see the light, as SCEA has, and rid us of the dog-fluffing, ballet dancing adverts we've become so familiar with. At any rate, these are exciting times as we head into 2008. With all the 2007 titles having been released, things can only start improving for Sony and the PS3 from here on out.

[Via Joystiq]