New program helps bribe your friends back into CoX
Got a buddy who used to be really into City of Heroes, and is on the fence about resubscribing to see the new Issue 11 content? The folks at NCsoft are here to help. They've announced an expansion of their referral program that will allow you to invite past subscribers to reactivate their accounts, and will split a free 30 days of game time between you. So for every buddy you successfully yank back into the game, you get an extra 15 days and they get 45 days for the price of 30. We'd stop short of calling it revolutionary, but it is a rather clever spin on the usual referral programs.
Speaking as somebody who just let their CoX account run out, I'm a little perturbed at NCsoft for offering such a great deal during a season when I'm already cash-strapped to begin with. Whoever came up with this idea must have their finger on the pulse of the community, because anybody whose had much experience in an MMO community likely knows that it's way easier to sucker in get older players back than it is to recruit new blood.
