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Social currency and giving in MMOs

SFGate.com takes on virtual giving in MMOs, with pretty accurate results-- they cover everything from Facebook (is that an MMO?) to Habbo Hotel, and even though they don't take on any more traditional MMOs (I've heard many stories of gift-giving in World of Warcraft), the fact remains that in any game where players can transfer items among one another, there's a possibility of giving virtual gifts for the holidays.

Have you ever done it? SFGate says there's meaning associated with these virtual gifts, and I think that's definitely true-- spending your own time to craft or purchase an ingame gift for someone is definitely meaningful, and as more and more people play MMOs, more and more people will understand what it means to put together enough money to buy them an Epic item.

But the article also (rightfully, I think) doesn't cross the line and say that a virtual gift would replace a real one. In my estimation, getting a virtual gift is nice, and definitely would be enough for any acquaintances you've met in game, but for real-world friends and family, just a virtual world gift isn't enough. What do you think?

[Via 3pointd.com]