Capcom VP of marketing talks PS3, exclusivity

Capcom received a lot of flak from the Sony fan community when it opted to cancel the PS3 version of Monster Hunter 3 and move it to Wii. It was seen as a continuation of anti-Sony efforts, which started with the publisher's devotion to the Xbox 360 with titles like Dead Rising and Lost Planet. Sony fans were further angered to see former PS3 exclusives, like Devil May Cry 4, become multiplatform titles. Some argued that Capcom's strong PS2 fanbase were being abandoned and ignored.

Of course, Capcom has no reason to pledge "allegiance" to Sony, as some overzealous fans may proclaim. With PS3 sales finally turning around, the publisher is ready to integrate PS3 strongly into its plans. Capcom VP or marketing, Nique Fajors, spoke to Next-Gen: "If the PS3 happened to have LittleBigPlanet, Gran Turismo 5 and Killzone 2 available within the launch window, we'd be having a very different conversation, because Sony would've had some traction a lot sooner. Our view is that Sony is building very strong momentum globally-last month, PS3 actually outsold the Wii in Japan. We're seeing good traction across the board. As Sony delivers their must-have first-party titles, we'll deliver what we consider must-have titles over the course of the next 12 months. We think it's going to be a very vibrant platform."

"As a company are very much committed to the PS3 as a global platform that we know can be successful in Japan, Europe and the United States," Fajors added. So long as PS3 continues to receive quality games from Capcom, PS3 fans have very little to worry about. However, will the PS3 ever receive an exclusive from the Japanese publishing giant? "Fundamentally, do I think [platform exclusivity] is dead? No, I don't believe it's dead. It goes back to economics, consumer interest and unique playability."

[Image credit: Ripten]