European PS3 sales up to 200k, says Sony CEO
Maybe the "This is Living" campaign is really working. Sony CEO Howard Stringer commented from Japan that sales of the PS3 console have gained significant momentum since the launch of the 40GB model. As many as 200,000 PS3 machines were selling a week in Europe, while 40,000 to 50,000 PS3s were selling a week in Japan, Stringer said. He notes the success not only to the price cuts, but to the shortage of Wii systems as well.
Going forward, the CEO focused on bringing back "the wow factor" to the Sony brand. "The next cycle is actual innovation," he said. He mentioned the PSN's future plans to deliver non-gaming content. Sony's ownership of movie and music studios should make it a force to reckon with -- although, no actual timeline has been revealed.
In regards to the current HD format war, Stringer notes that Blu-ray currently has the edge. However, that doesn't mean victory is close. "We have momentum," he said. "But that's all we have at the moment."
[Via GameDaily]
