Blu-ray once again rocks the niche market
Normally when we cover a story about Blu-ray, it comes with the whole "oh, it's outselling HD DVD 2:1" smack talk. However, we can't actually say that for the week ending December 9th. Instead, we can say "oh, it's outselling HD DVD 3:1" and crack a sly grin. How did Blu-ray wipe the floor with their high-definition competitor? It was the third Pirates of the Caribbean film -- Superbad helped out, too.
The funny thing to remember is that while between high-definition formats, Blu-ray is cleaning up, it's still such a miniature slice of the retail movie pie. So, while we do get our kicks by touting these numbers every so often, it's sort of a hollow victory until the madness subsides and the world decides on a single format to ever so slowly replace regular DVDs. Until then, when Christmas rolls around, we expect a large portion of you to have a Disney-inspired pirate movie under your tree. Next week will prove interesting as the latest Harry Potter film releases on both formats -- place your bets!
[Thanks, AG23!]
