Sony's not to blame for SIXAXIS/DualShock Emmy nonsense, okay?
While it's so easy to hop on the "hate Sony" train, there's a bit of news about the whole SIXAXIS Emmy mishap you should probably take into account. Namely, Sony is just as confused as its fanbase. If only someone had a recording of the actual award being announced, this could be put to rest. Here's how it went down, hopefully convincing you Sony did not lie. This time, they were misled just as the public was.
When Sony was given the Emmy for "technological innovation for device controller", they were slightly befuddled since the SIXAXIS had yet to really show off its mad skills, but accepted the honor anyway. Turns out the award was for the Dual Shock, the previous incarnation of the Sony controller. Keep in mind that, either way, they got an Emmy. Nintendo also won the same award for its D-Pad, which is more than understandable.
SCEA public relations head David Karraker, upon being asked about the mishap, recounted the award that he personally accepted: "I accepted the award myself and all they said was that the award was for 'technological innovation for device controller' ... but looking back, they never really did say for which one." Heck, the National Academy of Television Arts & Sciences even approved of Sony's initial public statement which mentioned the SIXAXIS five times, including this title: "Sony Computer Entertainment America Wins Emmy Award for PLAYSTATION 3 SIXAXIS Wireless Controller." So, who's at fault? Quite clearly, it's NATAS. Not Sony -- they were confused too. Let's give them some ice cream and put this behind us.
