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Blu-ray sales up 700%, edge into a lead over HD-DVD

Nick Doerr

Okay, okay. Ignore for a moment that the original article comes from and it's a few days old. What you ought to pay attention to is the idea that Sony's plot to insert a Blu-ray player into the homes to assist in pushing the new format is working. That was a really long sentence, but it's grammatically... acceptable, right? Should be. Anyway, the week of December 24th, sales of Blu-ray gained a lead over the competing HD-DVD format, despite the notion the porn industry has sided with HD-DVD (Mr. Gates must reeeeally want something to watch, huh?).

This wasn't a miniscule lead -- Blu-ray claims a 20% higher sales mark than the competition. With that in mind, 20th Century Fox estimates Blu-ray to outsell HD-DVD by a ratio of 3.5:1 by the end of the first quarter of 2007 in the US. You've got to remember, in Japan, Blu-ray holds 96% of the market (we're assuming that number is related solely to the two next-gen formats otherwise the adoption rate in Japan is way fast). Good stuff, Blu-ray. Show them that having porn doesn't necessarily equate to success!

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