Toshiba Matsushita Display Technology looks to be making a big play in the rapidly growing electronic paper/ink industry, announcing that its 5-inch monochrome VGA display has gone into mass production. While less flexible than some alternatives, Toshiba Matsushita's display looks like it should be relatively easy on the eyes, with a 12:1 contrast ratio, 20 ms response time, and 16 levels of gray, with some internal and external reflective mojo eliminating the need for a backlight. Obviously not enough to cut it in a PMP, but more than adequate for some paperless page-turning. Just as importantly, the display keeps power consumption down to a minimum, consuming just 4mW of power in 2-level greyscale mode and 20mW in full 16-level mode. Unfortunately, the company hasn't yet provided any firm production numbers, nor has it given any indication when the displays might actually find their way into some products.