Brandchannel.com just released the results of their latest world-wide survey of brands. The survey purports to measure how much "impact" a brand has on readers (which can, in principle be either good or bad). Mirroring the results from last year, leading the way globally was Google with Apple right behind. In North America alone, Apple was on top.
I suspect that Apple is doing even better today than the survey suggests since it was taken in November and December before the iPhone announcement (and all the attendant media coverage). I have little doubt that 2007 will be an even better year for Apple, Inc.'s brand identity given the iPhone excitement, the Leopard launch, and whatever SuperBowl Surprise awaits us.