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PS3 ad in 360 game, mass hysteria!


We're a little late getting to this, but 360 Fanboy would be remiss if we didn't mention the appearance of a Playstation 3 advertisement in a 360 game. The ad appears in UEFA Champions League 2006-2007. Before anyone jumps the gun and assumes Sony pulled a fast one to get this ad in the game, it really stems from the PS3 officially sponsoring the real life sport. Naturally, the ad would most likely show up in any iteration of the game. The funny part is this: the game is not currently scheduled to hit the Playstation 3, and the game is expected to debut on March 23rd. If you've been keeping score, you'll know that March 23rd is the same day that the PS3 is launching in Europe. Little ironic, doncha think?

Wow. First PGR3 screen shots are showing up in ads for Gran Turismo HD, and now we have a Playstation 3 ad in a 360 game. What's next? Dogs and cats living together?

[Via Joystiq. Thanks, Haqq]