Toyota held simultaneous launches of two new Scion models today. One at the Chicago Auto Show, the other in Second Life. Both the redesigned Scion xB and brand-new xD are being offered for 300 Linden dollars ($1 USD) for use in the virtual world; a nominal fee toward becoming one of Toyota's virtual "trendsetter" promoters. The cars are being sold at kiosks in Toyota's 'Scion City' district of Second Life, where the automaker hopes to also sell unused real estate to young entrepreneurs. The idea is to grow Scion City into a bustling
promotional "cultural" mecca.
Last year, Toyota invaded Whyville, a virtual playground for tweens. Scions were peddled to under-agers, with the hope of infecting their lustful minds with the brand name; the payoff coming when the young'ns came of age. Toyota sold about 173,000 Scions in 2006 and is expected to challenge General Motors as the top global automobile seller this year.