Seriously, how messed up is it for a store that just sold you the game to call you and tell you to bring it on back in. See, the individual this happened to made one mistake: he pre-ordered the game. So after getting it a long ways back and enjoying it (as one does), he was shocked to later receive a call from GameStop's automated calling service.
The message said "We hope you're enjoying your copy of Twiliight Princess, but if you're finished with it, why don't you bring it to the store and trade it in? We're willing to give you $35 in trade for your copy of Twilight Princess...." It was at that point he hung up, in utter disgust we imagine. What kind of company does this sort of thing? Oh right, GameStop, now we know why we never shop there.