At GDC, Maxis Game Designer Robin Hunicke spoke about her process of transferring The Sims to the Wii. Her team was excited to be working on a Wii title because of its new controller and Nintendo's history, but Hunicke's most important lesson was to stay true to the defining elements of a franchise instead of starting over for a new console.
Hunicke said, "The Wii is so cool ... oh my gosh. ... Almost everyone on my team is a Nintendo fan. Almost all game developers are Nintendo fans. ... We were really excited to build a [Wii] game." But since the team began work well before the console's launch, they only had tradeshow experiences and Nintendo ads to approach the MySims design.
Hunicke noticed the clean lines, family oriented approach, and tactile aesthetics of the early Wii marketing material. She followed those elements instead of trying to build the game around flailing controller movements. Hunicke said, "We wanted to bring The Sims to the Wii in a way that we could say we were at home on the Wii."