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Fox joins with Third Screen Media for mobile advertising

Brian White

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Third Screen Media has been making bigger inroads to the mobile advertising scene in recent years as mainstream news properties and companies realize the simple arithmetic of having more mobile screens in use compared to even TV sets. Fox, not one to miss the trend, has agreed to partner with Third Screen Media to ensure it has the best advertising presence possible on all those mobile screens. With YouTube starting to get itself onto those same screens as well, Fox News is even reportedly likely to add video advertising and other forms of advertising on mobile screens sometime in the near future. Are we all ready for ads to take over our mobile web browsing experience? One thing is for sure -- consistent high data speeds will be a must for all that mobile video advertising to work optimally, right?

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