The veritable genius of economic theory that he is, Sony CEO Sir Howard Stringer has finally figured out a flaw in his grand scheme of world domination via the PS3: that hefty pricetag. "If we fail, it is because we positioned PS3 sales as the Mercedes of the videogame field," said Stringer. "PS3 is a different audience and it can be whatever it wants – a home server, game device, even a computer." It seems odd that he'd say the PS3 is limited to a different audience and that it can be "whatever it wants" in the same sentence, but who are we to judge? Stringer also praised the Wii as "a wonderful device," and stated that it "has a different target audience" than that of the PS3. Nothing new there, and his statements on the format war were also unsurprising: "We are selling 3-to-1 versus to them," he said. "At some point Blu-ray will take over based on ... this support." Good to see some things just never change.