With the Playstation 3's Europe launch underway Microsoft had to get creative with various ways to spoil Sony's launch fun. So, during the PS3 launch festivities in France, those who lined up to purchase a PS3 were surprised to see a message from the Xbox team. Microsoft hired a boat to cruise the river near the PS3 launch party with a banner on its side reading "Xbox 360 Loves You". You can see the commotion the boat created in the French video embedded after the break. Between this and the beer delivery we're not sure what has gotten into the Xbox 360 marketing team ... but we definitely like it. Remember gamers, the 360 will love you for who you are and not for how much you spend on it.