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Tweeter stores streamlining stores/operations

Matt Burns

Life can be hard for upper-end electronic relaters these days. Well with Walmart poking fun at 'em in commercials and Home Depot contemplating getting into flat screen sales but we strongly feel that stores like Tweeters will find that niche they need to survive. They will not, and shouldn't, compete with big box pushers like Best Buy and Circuit City's but rather focus in on custom installations and competent salesmen. Their restructuring plan includes shutting the doors of 49 stores, two regional locations and exiting certain regions of the country. The company is closing all the stores in California, Tennessee, Alabama, New York, and most of Georgia within two to three months. While we don't understand how some of those states are not preforming for Tweeter, they know their company a whole lot better than we do. The rest of the plan includes retooling other stores into their Digital Playground layout and "significant reinvestment in its people." Hopefully Tweeter can survive these low price/low revenue days cause as nice as it is to get a low price, it's almost as nice as shopping in a professional, knowledgeable atmosphere.

[via CE Pro]

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