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Cha-Ching on reverse sale until 1.0 debuts Friday, a new feature announced each day this week

David Chartier

Midnight Apps, as promised, has announced Cha-Ching 1.0 is landing Friday, April 20th, 2007. Cha-Ching is an excellent personal finance management app that I feel safe calling a Quicken killer, at least for many people's needs. Since its beta days, Cha-Ching has featured things like a simplified UI, tagging and other goodies to bring a little fun to tracking one's cash and credit flow, but this final 1.0 promises even more new features. So many new features, in fact, that the company will be announcing one big one each day this week until Friday, when 1.0 will be released for download (in light of this promotion, I tip my hat to their site designer for the sketchup and 'not quite finished' touches on the site). Today's feature: Spotlight Integration - users will be able to search for any transaction or tag from the comfort of a Spotlight window, which means they can also create things like Smart Folders to get a quick glance at transactions without even having to open Cha-Ching.

Stay tuned to Midnight Apps all this week to hear more about the great new stuff coming in Cha-Ching 1.0, but if you're on the fence with whether to purchase, you might want to act sooner than later: now that the app is all growed up, it's going on a 'reverse sale' that ends Friday. Through its time in beta, Cha-Ching has cost $20 and is still at that price - but only for today. Each day this week, Cha-Ching's price will be raised by $5 until Friday, where it will take on its full price of $40. If you ask me, a happy user of Cha-Ching since January when I attended the developer's presentation at the Apple Store during Macworld 07, Cha-Ching is a great value even at its full price, so any day you buy this week will be a bargain. But you don't have to take it from me: you can download a demo of Cha-Ching in its current 0.5.2 beta version to get your finance on and decide for yourself.

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