High Capacity Color Barcode: Microsoft's solution to the storage-deficient UPC. Up to two-pages of data can be stored in the four- and eight-color geometric patterns. That's double the amount a traditional UPC can store, according to BBC.
The HCCB will find its way onto Xbox 360 discs (and standard DVDs) by the end of the year as a 'partner' barcode. "The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space," Microsoft Research engineering director Gavin Jancke told BBC. But why?
It seems that camera phones have the iddy biddy keys to unlock the jumbled mess of triangles. Snap a photo and you've got yourself a web address. Hit up the website and you'll find a pot of digital swag. Viva free wallpaper!
Eh, anything to turn the tide of a console war, right?