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Corporations finding green in going green

Darren Murph
04.24.07
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A select few have already discovered just how lucrative going green can be, but for mega-corps around the globe, this year's Earth Day was just as much about earning green as it was recycling. While throngs of companies have already instituted programs to recollect and recycle customer's obsolete gear, outfits are now looking for easy money in selling scrap material, used plastics, hardware components, and "refurbished PCs," all while tooting their own horn and eliciting a good bit of positive PR love along the way. According to IDC analysts, the global demand for such junk unusual treasures is on the rise, making it easier for companies such as Dell, Apple, and Sony to flip the returned hardware for extra cash. Furthermore, some say that these in-your-face recycling programs could even entice users to scrap their current PCs faster than they otherwise would, which could also lead to more business with said companies as they plunk down for yet another computer that they honestly didn't need. Sure, the motives behind going green in the tech industry could be swaying, but as long as hardware retirement and disposal is being handled in an environmentally-friendly way, we suppose there's not much room to repine.

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