HD DVD to Blu-ray: "Oh yeah, well we've sold a lot of discs too!"

It just wouldn't be a proper format war without a rebuttal from the opposing side about this week's announcement that Blu-ray has sold over a million discs. The HD DVD PR machine scrambled to life to point out that they, too, are so close to that magic million, with their own sales numbers showing 998,000 units sold, up from the 937,500 reported by Home Media Research. The HD camp also points out that -- not including the PS3 or Xbox add-ons -- standalone next-gen DVD hardware is selling 4-to-1 in favor of HD DVD this month, and content sales numbers are very close week-to-week between the two formats. Meanwhile, the average consumer sits on the sidelines waiting for a winner to emerge from the fight -- that is, if they can even spell it.