Then again, so is the story revolving around Sony's European God of War II event. It seems somewhere between the Daily Mail's spin and the Official PlayStation Magazine's (now recalled) retelling of the Greek-themed costume party, things... goat a little out of hand. Sony's senior director of corporate communications, Dave Karakker, told Joystiq that the reporter responsible for the OPSM article didn't even bother to attend the event. The basis of his article was the invitational pamphlet, "which employed a degree of hyperbole in order to encourage attendance."
Furthermore, the infamous goat was thoroughly dead upon arrival. It was procured from a qualified butcher, was returned after the event and was never allowed to be touched by journalists (no kidding around). The goat was filled with "a meat soup, made to a traditional Greek recipe and served to attendees in china bowls direct from the caterers," leaving claims of "offal" as someone likely mishearing a complaint about the actual taste of the dish. No soup came directly from the goat.
"We recognise that the use of a dead goat was in poor taste and fell below the high standards of conduct we set ourselves. We are conducting an enquiry to establish the circumstances behind the event in order to ensure this does not happen again. We also apologise to anyone offended by the article in the OPSM (subscription copies were sent out ahead of street date)." It was undeniably tacky, but hardly the "Phil Harrison bites the head off a chimp and mows down the audience using a Tommy Gun" debacle you may have envisioned before.
(They're saving that one for The Getaway 3.)