The most recent Wedbush Morgan report has been released and in it, Michael Pachter states that he believes that Blu-Ray may actually be the deciding factor in the console wars. At the end of the PS3/Wii/360 generation, he expects Sony to 'win' with a 36% market share, largely due to the strong movie industry support of Blu-Ray.
Interestingly though, he also states that this console cycle will essentially be "a dead heat, and each manufacturer will have sufficient market share to generate significant profits." This is great news for videogame fans everywhere, since an evenly divided market will mean that each of the consoles will have a chance to grow and mature as they age. This may be PS3 Fanboy, but I really don't want any of the current consoles to pull a Dreamcast.