E-Commerce News asks what has one letter done to gadgetry? Adding an "i" to the start of your product name instantly identifies it as being intended for, or associated with, the iPod. Howard Kim of iLuv deliberately added an i to his company's product line while Tim V. Kolton of V-Moda headphones i-avoided. He didn't want to get lost in the crowd. Seems to me that if a single letter sends a powerful sales message to potential customers you'd be silly not to i your product. What do you think?