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Classic PlayStation ad gets hall of fame award

Remember when PlayStation ads were fun and intriguing rather than creepy and depressing? The people behind the international Clio advertising awards do. At this year's Clio festival, the jury recognized the 1999 European PlayStation ad "Double Life" with a Hall of Fame award.

As Clio Television/Cinema jury chairman Mark Tutssel so aptly put it in an interview with Adoi Magazine, the ad "romanticized video gaming and deftly captured the essence of it – the personality transformation and the fantasy of gaming worlds. It got to the heart of what gaming is all about." This is in stark contrast to today's PlayStation ads, which get to the heart of turning eggs into crows. Then again, things always look better through the rose-colored lens of nostalgia. Maybe we'll be seeing awards for for exploding Rubik's Cubes eight years from now.

[Update: Changed text to reflect that the adwas for the original PlayStation, not the PS2.]