iPod owners want iPhones
In a completely unsurprising survey, employed adult mobile-phone users who already own iPods are the most likely demographic to consider purchasing an iPhone. Cellular News reports that 20% of those adults surveyed would consider purchasing an iPhone. That number rose to nearly 50% when iPod owners were questioned.
On the whole, Nokia emerged as the clear leader among the "next purchase" crowd. Also, more than half of the European consumers surveyed expressed an interest in mobile TV, particularly for sports matches and reality shows. Consumers requested both a watch-able form factor, which the iPhone looks ready to deliver, and long battery life, which is still unknown as far as the iPhone is concerned.
