Althras on the Suramar (US) realm tipped us to the power that WoW players have over the internet as a whole. It appears that we are affecting the Google Trends data, particularly while the servers have been down. Of the top ten most researched terms on the search engine, WoW related items occupy four slots.
Most of us seem interested in mods, since four of the six search terms are related to CT Mods, Titan Panel, etc. Other examples in our search engine monopoly refer to the Netherwing, Skettis and the additional content entering the game in Patch 2.1.0.
As Althras puts it, being 8 million strong, with about half of the players being English speaking (give or take) can make a huge impact on the internet when focused on one specific purpose. As we spend our time waiting for the realms to come back up, we also show the internet powers that be that World of Warcraft players are affecting the virtual world around us.