In a huge blow to Toshiba, Universal, and the rest of the HD DVD devotees, rental giant Blockbuster has decided to stock only Blu-ray discs in the vast majority of its nationwide locations, although HD DVD titles will continue to be offered online and in the 250 (out of 1,450) stores that have been testing both formats since last year. Blockbuster VP Matthew Smith revealed to the AP that the decision to go with Blu-ray -- which will reportedly be announced tomorrow -- stemmed from an overwhelming customer preference for those titles in the test markets, accounting for over 70% of all HD discs rented. Interestingly enough, it seems that content -- and not price -- was the deciding factor for consumers, with Blu-ray-only hits such as the Spiderman and Pirates of the Caribbean films apparently outmatching equivalent HD DVD exclusives. While it's still a little too soon to declare Blu-ray the outright winner, this Blockbuster decision only contributes to the momentum that Sony's darling has had of late -- momentum that at this point, might be too difficult for the other guys to counter.
[Via AVS Forums, thanks Simple Panda]