This is what I like to see. Wowhead, as promised, posted a much more detailed page on their acquisition by (as they put it) the ZAM network. According to Tim "Evilseed" Sullivan, Wowhead's CEO, "[ZAM] have no relation with IGE. They are all about content and building communities and tools to help gamers, just like what we've done with Wowhead." A very interesting Q&A follows; here are the bits that answer the questions that I've been most concerned about:
Q: Didn't you sell to a bunch of gold sellers?
Tim: Nope, and that would have been a deal killer. The ZAM guys are an independent content business, and they don't promote RMT (Real Money Trade). Period. You will never see gold ads on Wowhead or their other ZAM sites. We made sure that was true before proceeding.
Q: What is the deal with Affinity Media? Why all the secrecy?
John [Maffei, president of ZAM]: Affinity Media is a privately held company with gaming assets that operate independently. This includes the ZAM Network. The reason we are not more forthcoming in what the company owns and does it there are a lot of moving pieces. At one point, the company owned IGE but it was sold this spring. It was a private transaction so we can't reveal details. As head of the content network, I was thrilled we sold.