major publishers. They've infected everything from first-person shooters and MMOs. They even occasionally served as the entire basis for a game's existence. Now, in-game advertising's inevitable extension is reaching into a new area -- Xbox Live Achievements.
A quick skim down the list of achievements for EA's upcoming NCAA 08 Football shows sponsored goals such as the "Old Spice Red Zone Perfection" and "Pontiac 4th Quarter Comeback." Each achievement is accompanied by a logo for the company in the achievement's image.
We can only imagine the possibilities for future Xbox 360 games. Halo Around the Collar, sponsored by Tide? Mass Effect sponsored by the Axe Effect? Grand Theft Auto IV's Bounty Beatdown (great for sopping up blood spills)? The possibilities are endless.