Recently, I wrote a piece called "All guilds are is dust in the wind," and our reader Rihlsul has written a "rebuttal" to it, entitled "5 tips for a long lived guild," for which I am surprisingly quite thankful. Personally I don't see it as a rebuttal at all; rather it complements my overall point, which perhaps I did not express as clearly as possible before. Some people heard me flippantly dismissing guilds as pointless and suggesting that we should hop from one to the other selfishly any time we felt the inclination. To the contrary, my post (as well as my reference to mandala art) has to do with unrealistic expectations, and dealing with the sadness that comes along when your guild hopes don't work out.
The majority of my time in World of Warcraft so far has been in two guilds. Both meant a lot to me, and both broke up because we didn't follow Rihlsul's 4th tip, that as a guild you really need to be doing things together, and that means having common goals in the game. In both cases, different members of the guild changed their minds as to what they wanted to do -- which is perfectly natural, since they gained levels, the expansion came out, and new activities opened up. These were small guilds anyway, and they no longer felt like thriving communities. At first, it seemed as if each guild was a failure.