Jamie Kennedy to make a mockery of their press conference. If this information causes a massive "¡¿QUE?!" in your mind, Activision has done insanely well with their acquisition of Red Octane (Guitar Hero), their movie license games (which people are compelled to purchase for ungodly reasons) and franchise staples like Tony Hawk and Call of Duty.
Activision made $387 million up until June, versus EA's $365 million. This would be the first time somebody else has held the top third party publisher spot in ... well, a very long time. Activision's aquisition of Red Octane was obviously a smart move on their part, as the franchise is expected to break $1 billion in sales very soon and makes up a fifth of the company's revenue with $360 million in sales this year according to analysts. For the EA fanboys, don't worry, Madden still hasn't come out this year and that game always boosts EA's bottom line.