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Target to only sell Blu-ray players in stores

Nilay Patel
07.26.07
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Everyone's favorite wasteful format war took another strange twist today, with the AP reporting that Target will only stock Blu-ray players in its retail stores -- specifically, Sony's $499 BDP-S300. The decision, which Target and Sony are due to announce tomorrow, doesn't include Target's website, Xbox 360 HD DVD drive, or HD DVD movies, so it's not a particularly huge win for Blu-ray, with even Target saying things like "We are not proclaiming one format vs. the other as the preferred consumer technology." Still, coupled with Blockbuster's decision to only stock Blu-ray discs, it looks like the format war might be fought and won at the retailer level, not by consumers.

[Thanks, Keith]

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