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Advergaming hits Indian movie industry

Kyle Orland

ZDNet is reporting on Bollywood3D, a new company set up to release promotional games for India's famously prolific film industry. Unlike movie-based games in the States, which count on a box office bump from the film's premiere, Bollywood3D games will come out ahead of the movie to create early buzz, including built-in contests for merchandise and premiere tickets.

Bollywood's famous musicals won't be adapted to start -- early games will instead let you take control of big Bollywood action stars like Emran Hashmi and Salman Kahn. With budgets of $100,000 and and a development cycle of two months, the games aren't likely to be AAA blockbusters in their own right. But as a marketing promotion aimed at India's millions of computer owners, it might just work. Hey, if they can sell two million Burger King games, anything is possible.

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