Ubisoft CEO plans for the casual future
Ubisoft's Yves Guillemot sees a dramatic increase in the size of the video game market in the near future, driven by the influx of new customers. Since a lot of these new customers are casual gamers getting into the mobile, PC, and, of course, DS and Wii platforms, Guillemot believes that his company must make games other than Tom Clancy's X (for example.)
He outlined Ubisoft's strategy in three parts: "triple-A blockbusters" for hardcore gamers, more casual fare for families, and user-generated content. Maybe that last one explains who designed their Imagine series covers.
We hope that this means that equal effort is being put into all of these approaches. Casual games aren't going to help a company if they're shoddily put together on a minimal budget.
[via Next-Gen]
