Are you smarter than Nintendo marketing?

This season, the Canadian version of Are You Smarter than a 5th Grader, cleverly titled Are You Smarter than a Canadian 5th Grader, will feature something extra for players to determine whether they are smarter than: Big Brain Academy: Wii Degree. Not only will demo stations be set up at the casting calls, the game will actually be highlighted in the show itself.

The $25,000 question is being renamed the "Big Brain Academy Question," for example. In addition, the press release mentions that "the show will include other exciting hallmark features of the game." That probably means that some of the minigames from the Wii game will make their way into TV game show format, with the added component of being tested against the equivalent (due to exchange rate) of an American 4.724th grader.