MTV intends to spend over the next two years $500 million dollars in the video game industry. OK, seriously, maybe seeing the full line of digits will have more impact: $500,000,000. Eight zeros, a half billion dollars. This is big news and goes way beyond anything having to do with MTV's potential mega-hit Rock Band.
"We're putting well over $500 million behind building our games business across all of the brands in our portfolio ... I'd like to see more game applications on some of our current big brands across the music group," MTV chairman Judy McGrath said. It's still not absolutely clear if this money includes the $100 million already announced for MTV Network's Nickelodeon. This continues MTV's march across the industry having already acquired major properties like GameTrailers and Harmonix. No announcements yet where this money is going, but it's going to be very interesting to see MTV flex its financial muscle in the industry.