Apple to stop selling NBC Television shows

Earlier today we noted that NBC had decided not to renew its contract with iTunes, thereby opening the possibility that NBC TV shows would no longer be available in iTunes come December (when that contract is up). Apple has just released a press release stating that they have decided not to carry NBC's upcoming season of shows, since the contract would expire during the middle of the television season leaving iTunes buyers in the lurch. They also point out that NBC wanted to raise the price per episode to $4.99 (oh, NBC, why are you so stupid?). I assume that past seasons' content will remain available until such time that NBC figures out a way to get out of their contract earlier.

Once again I am reminded that when old media tries to clutch to outmoded business models it is the tech savvy consumer that loses. Thanks, NBC!