The mood in TUAW's secret underground bunker is electric as thoughts of tomorrow's media event float in our heads. New iPods? Probably. Something unexpected? Perhaps. The Beatles in iTunes? Who cares?
Yeah, I said it. We have been covering the Beatles in the iTunes Store saga for over 3 years here at TUAW (3 years this month, actually. Clearly it is a sign from the Universe!), and I must admit I have never understood what all the fuss is about. Sure, I like the Beatles which is why I already own all their music, and I am sure most other Beatles fans do as well. Furthermore, the Beatles aren't some small, no name band. You can walk into any CD shop (new or used) or log onto any online purveyor of physical CDs and buy any number of Beatles albums which is why I find it so perplexing that every single rumor involving the iTunes Store and iPods always has something about the Beatles tacked on. It is as if the rumor sites don't think anyone will believe their wacky tales if there isn't a, 'Oh, and Steve's cousin's wife's best friend's college roommate has it on good authority that the Beatles are totally going to be on iTunes soon. Oh, and multi-touch Cinema Displays with built-in iSites are coming soon as well. Ringo loves his.'
Since when did the entire Mac community become obsessed with the Beatles?
Clearly, we all know that Steve is a fan which explains why their songs are often played at Apple events and show up in Apple screenshots, but I think you would be hard pressed to find someone who doesn't like at least one Beatles song (yes, this is where the contrarian out there comment about how they have a deep and abiding loathing for the Beatles. The comment form is right down there, fellows!).
Honestly, I have no idea why people have gotten themselves in such a froth over the possibility of the Beatles catalog becoming available on iTunes. If that is announced tomorrow it will the least exciting thing to come out of the event, unless of course this event turns out to be another iPod HiFi/Leather Case non-event.
I just hope we still won't be speculating about this when I'm 64 (you didn't expect this post could end without a lame Beatles joke, did you?).