Those of us who have ever tried to buy a domain know what I'm about to talk about. All those really great, short, three-to-five letter domain names are taken. You may think you've thought of something nobody else would use, but as soon as you run to your web host of choice and type it into the search box your dreams are shattered as you discover it's already registered to someone else.
Over the course of it's many corporate acquisitions over the years, AOL has obviously picked up the ownership of a premium domain name or two. One of them -- wow.com -- was acquired when they took ownership of the remaining assets of Compuserve many years ago. In its article posted this morning, Techcrunch.com reveals that AOL has decided to pull wow.com out of mothballs and use it as a social networking site for World of Warcraft players.
I guess this is one instance of patience paying off. They've owned this domain for what appears to be a very long time, and now they've found a great use for it. All I know is that if America Online has decided to take this on, they will do a fantastic job. I'm looking forward to seeing how they execute this plan.
Oh. And I should probably take a moment to "do the voice" of that guy who reads the fine print really fast at the end of the car commercials and say "WoW Insider is a part of the Weblogs Inc. blogging network which is owned by America Online."