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Meijer sells Blu-ray exclusively on site, cites 4:1 sales ratio


Here's your daily format war news.

Meijer, a major retailer, has announced they will carry Blu-ray titles exclusively on its website. Dawn Bronkema, Meijer's director of e-commerce marketing, told Video Business that Blu-ray discs were outselling HD DVD discs by a huge 4-1 margin. As a result, the company is focusing on Sony's movie format.

There will be plans to expand to HD DVD in the future. However, "current sales prompted the company to expand its Blu-ray inventory rather than add HD DVD titles at this point."

[Thanks, Andy!]

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