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Universal, Warner, and EMI to sell music on flash drives

Nilay Patel
10.18.07
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The major record labels' ongoing fixation with physical media continues on, as Universal, EMI, and Warner have each announced plans to sell music preloaded on flash drives. Universal says the move is "aimed at the younger, 12 to 24 year olds, who no longer believe that the CD is as cool as it used to be," but that "people still want to own a physical product." Yeah, too bad that physical product is a DAP. Predictably, the $10 flash drives will cost twice as much as normal CD singles but contain additional content -- just like that ridiculous "ringle" concept we just heard about, only with more plastic and manufacturing involved. There's no word on what format the music will be in or what the DRM will be, but it's not like it really matters, since no one is going to buy these anyway. No word on when we'll see this Stateside, but UK teenagers can expect to be patronized by the record labels sometime in the next few months.

[Via Pocket-lint]

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