SCEA responds to poor September NPD figures
September wasn't a very good month for Sony, especially its PS3. NPD figures show that the system came in dead last, selling 119,400 units. This is less than the PS2 (215,000), the Wii (501,000) and the Xbox 360 (527,800). Granted, Xbox 360's sales were boosted quite significantly due to the launch of the blockbuster Halo 3, with sales of the game reaching a staggering 3.3 million in its first month. Heavenly Sword, in comparison, only sold 139,000 units its first month.
SCEA responds: "According to NPD data, September 2007 was a strong month for the PlayStation brand, which showed a 13% increase in total retail dollars generated year-over-year in the US with total sales of $337 million for the month."
Sony will have to look towards the future and hope its recent price cut announcement will keep it afloat. "PS3 continues to maintain an overall increase in sales, with 119K units sold at retail for the month. Also, with the new $399 40GB PlayStation 3 SKU hitting store shelves on November 2nd, a new $499 price point for the 80GB model effective immediately, and highly anticipated titles available this holiday, such as Racthet & Clank: Tools of Destruction, Warhawk, Heavenly Sword, Folklore, and Uncharted: Drake's Fortune, the PS3 is poised for very strong performance through the holiday season and into 2008."
[Via Next Gen]
