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European PS3 ad takes a step back ... into crazytown

Justin McElroy

Just a few days after we lavished praise upon a new series of PS3 ads, we see this recently released European PS3 ad, and all of that is wiped from our mind -- as was whatever shreds of sanity we still clung to after the start of the "This is Living" campaign. Seriously, around the 25 second mark we were fairly sure we were locked inside a prison constructed of our own nightmares.

"OK, here is my pitch. We blend Cirque du Soleil with A.I. then we take that concoction and dip it in glitter, using the tears of five-year-old orphans as adhesive. Then, we set the whole thing on fire. That ... is your ad."

"Why would that make someone want to buy a PS3?"

"... I don't know what that is."

"You're hired!"

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