Ed Burns' film, Purple Violets, has become the first full-length feature movie ever to premiere via digital distribution on iTunes. As we reported before, he was unable to find a good theatrical offer, and instead chose to make history by bringing it straight to iTunes. Variety wasn't thrilled with it, and our sister site Cinematical thought it was OK, but neither of them saw it on the iPhone's small screen, did they?
Of course, you can find out for yourself-- Purple Violets is available right now in iTunes for $12.99. At that price, I might (ironically?) wait for rental, but then again, huddling around an iPhone and sharing earbuds in a nice Italian restaurant would make a pretty cheap date.